Lars Exeler

Led the establishment and scaling of the Customer Success department, focusing on data-driven strategies and strong customer relationships to drive retention and growth for SaaS solutions.

• Built and scaled the Customer Success department from scratch, establishing foundational processes and strategies that enhanced customer retention and growth.
• Implemented a new SaaS pricing model and CRM system, optimizing revenue streams and streamlining customer data management for improved efficiency.
• Developed and continuously evolved an end-to-end SaaS B2B sales process (inbound/outbound), significantly improving sales cycle efficiency and conversion rates.
• Reduced employee onboarding time through a comprehensive product academy, accelerating new hire productivity and team integration.
• Managed and successfully delivered complex international projects across Singapore, China, and the US, reporting directly to the CEO on strategic progress and outcomes.

Directed SaaS sales operations, leading a high-performing team to establish interactive management systems as a standard across Europe and achieve ambitious sales targets.

• Led and motivated a trusting team of 8 sales professionals (4 Account Executives and 4 Business Development Representatives), fostering a high-performance culture that consistently met and exceeded sales targets.
• Developed and executed strategic sales initiatives that established interactive and living management systems as a standard throughout Europe, expanding market penetration.
• Championed a user-obsessed approach to the customer journey, aligning sales efforts with customer needs to enhance satisfaction and drive long-term value.
• Implemented Kanban methodologies within sales processes, driving continuous improvement and leveraging feedback loops to optimize sales cycles and increase close rates.
• Utilized advanced sales frameworks including MEDDIC, SPICED, and RRR Emails to enhance sales effectiveness and improve deal closure rates.

Managed sales operations and spearheaded the launch and growth of the Munich office, significantly expanding market presence in new regions.

• Successfully launched and scaled the new Munich office branch, establishing a strong regional presence and contributing to overall company growth.
• Spearheaded market development initiatives in Switzerland and Austria, significantly expanding market share and achieving new revenue streams in key regions.
• Forged new strategic SaaS partnerships in Switzerland, enhancing product reach and establishing robust distribution channels.
• Hired and trained a high-performing sales team, contributing directly to regional growth objectives and sales productivity.

Managed and executed complex software roll-out projects for diverse clients, optimizing processes and enhancing team capabilities.

• Managed and executed complex software roll-out projects for both Small and Medium-sized Enterprises (SMEs) and large corporate clients, ensuring successful implementation and adoption.
• Served as Project Process Owner, optimizing workflows and ensuring timely project delivery through effective oversight and coordination.
• Trained 8 consultant trainees, enhancing team capabilities and project efficiency through comprehensive instruction and mentorship.

Provided academic support and instruction to first and second-semester university students in structural mechanics.

• Provided comprehensive tutoring and academic support to first and second-semester students in structural mechanics, enhancing their understanding and performance.
• Developed and delivered supplementary learning materials and exercises to reinforce complex concepts, improving student comprehension.

Gained practical professional experience while working as a student.

• Supported various operational tasks, contributing to daily workflow efficiency and team productivity.

Administered Novel and Windows-based networks, providing essential user support and optimizing server infrastructure.

• Administered Novel and Windows-based networks, ensuring stable and efficient IT operations.
• Implemented a new labeling software and machine, streamlining asset management processes.
• Provided comprehensive user support, resolving technical issues and maintaining system functionality.
• Reorganized server rooms, optimizing physical infrastructure for improved performance and accessibility.

Provided independent emergency medical care and pre-hospital treatment following comprehensive qualification and training.

• Completed intensive 1-month schooling, followed by 1 month of combined hospital and job training, to qualify as a paramedic.
• Worked self-reliantly as a paramedic for 6 months, delivering critical pre-hospital care and emergency medical services.

Explored and analyzed organizational potential within dental practices for improved efficiency and effectiveness.